Yahoo Under Terry Semel: Towards a New Revenue Model|Business Strategy|Case Study|Case Studies

Yahoo Under Terry Semel: Towards a New Revenue Model

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTA092 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 14 Pages
Period : 2003
Organization : Yahoo Inc.
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Computer, Internet, Information Technology

Abstract:

Yahoo! Inc (Yahoo) is the largest Internet portal in the world, with 25 international sites in 13 languages and 238 million users. The portal carries news, financial information and streaming media entertainment. It also offers personalised web pages, email, chat rooms, message boards and Internet access. After losing its way in the early 2000s, Yahoo seems to be on its way back to profitability in early 2003. The company has made crucial acquisitions and partnerships to strengthen its competitive position. Yahoo's revenue model now looks more solid. But Yahoo realises that with rivals like MSN and Google around, it cannot rest easy. The case discusses the revival of Yahoo under the leadership of Terry Semel.

Contents:

  Page No.
Introduction 1
Background Note 1
The Slowdown 2
Semel's Initiatives 3
Future Outlook 11
Exhibits -

Keywords:

Yahoo!, Terry Semel, New revenue model, Internet portal, Search engine, Dan Rosenweig, Koogle, Overture, Inktomi, Organisation structure, Slowdown at Yahoo, David Filo and Jerry Yang, Website, Search

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