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Cisco's Turnaround

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA097 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 09 Pages
Period : 2004
Organization : Cisco
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Hardware, Computers


In recent times, Cisco has shown a tremendous improvement in sales growth and profitability. Cisco's balance sheet is currently among the strongest in the tech industry. After being somewhat late in recognising the worst tech downturn in history, CEO John Chambers has seized the initiative, and drastically restructured the company. Cisco's comeback looks remarkable for a company which had been written-off in the first few months of 2001. Chambers seems to have demonstrated that his hard earned reputation as a successful CEO is very much intact. The case can be used to understand how a firm in disarray can use a slump to streamline operations and build a better future.


  Page No.
Introduction 1
Background Note 2
Cisco's Platform 3
The Crisis and the Turnaround 4
Future Outlook 5
Exhibits -


Cisco, Turnaround, John Chambers, Operations, Strategy, Nortel Networks, Lucent Technologies, Inventory write down, Sales growth, Crisis, Wallstreet's earnings expectation, Cisco's Internet operating system, Routers, Juniper

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