Microsoft in 2004: Shaping a New Image|Business Strategy|Case Study|Case Studies

Microsoft in 2004: Shaping a New Image

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Microsoft in 2004: Shaping a New Image case study (Case Code: BSTA113) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTA113 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 08 Pages
Period : 1998 - 2004
Organization : Wal-Mart
Pub Date : 2005
Teaching Note : Not Available
Countries : USA
Industry : Software


Microsoft, the world's largest software company''s culture is going through a major cultural shift. The old culture propagated by the founder Bill Gates, focused on being aggressive and competitive, in line with Microsoft's image as a start-up. Steve Ballmer, Microsoft's new CEO (Chief Executive Officer) realises that Microsoft's culture has to adjust to its status of industry leader. Ballmer has been empowering the lower level employees while abandoning the attitude of winning at any cost. He is asking employees to be open and respectful, less secretive, less mysterious and more communicative, towards people and organisations outside, to improve the company's image. The case discusses Steve Ballmer's initiatives to change Microsoft's image.


  Page No.
Introduction 1
Background Note 1
The Reorganization 2
Promoting a New Culture 3
The Road Ahead 5
Exhibits 6


Microsoft, Bill Gates, Steve Ballmer, Microsoft's reorganisation, Microsoft's business segments, New culture at Microsoft, Microsoft's mission, Gates' trustworthy computing initiative, The Client segment, Server and Tools, The Information Worker, Microsoft Business Solutions, MSN (Microsoft Network), Mobile and Embedded services, Home and Entertainment

Microsoft in 2004: Shaping a New Image - Next Page>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.