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Pfizer in 2005

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA120 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 15 Pages
Period : 1849-2005
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : USA
Industry : Pharmaceuticals


The world's largest research-based pharmaceuticals firm, Pfizer is well known for its blockbuster drugs such as the pain management drug Celebrex, erectile dysfunction therapy Viagra, and cholesterol-lowering Lipitor. Pfizer's biggest challenge currently is patent expiration. The company has already warned investors it will probably lose some $14 billion due to patent expirations by 2007. Besides, the sales of some of Pfizer's blockbuster drugs such as Viagra and Lipitor are declining due to intensifying competition from other drug makers. Pfizer is also moving in a direction that will pit it against biotech companies such as Onyx, Genentech. Will Pfizer be able to find alternative sources of revenue? Will Pfizer's forays into biotech succeed?


  Page No.
Introduction 1
Background Note 1
Business 2
Packaging 3
Hitting the Big League 4
Acquisitions 5
Growing Concerns 7
The Road Ahead 10
Exhibits 11


Pfizer, research-based pharmaceuticals firm, pain management drug Celebrex, Viagra, Lipitor, Pfizer's patent expiration, Pfizer's blockbuster drugs and Pfizer's forays into biotec

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