The Walt Disney Company: An Uncertain New Millennium (C)

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA127	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	10 Pages
Period	:	-
Organization	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	California
Industry	:	-

Abstract:

In the new millennium, Walt Disney seems embroiled in various problems. Disney's live-action movie performance at the box-office has been suffering. It is depending heavily on Pixar Animation for revenues. Meanwhile, Disney's theme park businesses in France and Japan are not doing well. Disney has had to write-off a huge investment in its Internet venture go.com. The Weinstein brothers, founders of Miramax, a subsidiary of Disney, leave to start their own studio since Eisner does not renew their contracts. Talks with Pixar Animation to renew their contract have fallen apart while shareholder disenchantment over Eisner's leadership has increased. As 2005 gets underway, Eisner looks more troubled than ever. This part of the case covers events from 1999 to 2005.