Hennes & Mauritz in 2005: Managing Global Expansion
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA133 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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16 Pages |
| Period |
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1980-2005 |
| Organization |
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Hennes & Mauritz |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Europe, US |
| Industry |
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Fashion |
Abstract:
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H&M (Hennes & Mauritz), the Swedish apparel retailer, well-known for giving its
customers fashion and quality at best prices, has established a solid reputation
for moving a garment from design to hanger in just 21 days. Few European
retailers have expanded so quickly and so successfully beyond their own borders
as H&M has.
The make-or-break market for H&M, though, is the US, in many ways the world's
most important market. Despite a successful launch in New York, the American
market has proved tougher than anticipated for H&M. What should H&M do to
penetrate the US market?
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Contents:
Keywords:
H&M (Hennes & Mauritz), Fast fashion, Business model, Supply chain, Production, Competition, Price competitive, Outsourcing, International expansion, Marketing, Strategy
Hennes & Mauritz in 2005: Managing Global Expansion
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