Marico: Launching Kaya Skin Clinic|Business Strategy|Case Study|Case Studies

Marico: Launching Kaya Skin Clinic

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Marico: Launching Kaya Skin Clinic case study (Case Code: BSTA141) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTA141 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 09 Pages
Period : 1988-2005
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : India
Industry : FMCG


Valued at 1,500-1,800 rupees crore, the beauty industry in India is continuously growing at almost 25% and is poised for a major take off. A number of corporations have sensed the opportunity and stepped in to fill the service gaps of the neighbourhood beauty parlours. Marico, one of the top ten FMCG (fast moving consumer goods) companies in India has also entered the beauty services market in 2002 by launching the chain of Kaya Skin Clinics across the country. Kaya attempts to differentiate itself from other players by emphasising its services rather than its products. The case describes how Kaya has grown from a couple of clinics in 2002 to around 40 clinics within a span of three years. The case highlights Kaya's future plans and the challenges that lie ahead.


  Page No.
Introduction 1
Background Note 1
Beauty Industry in India 2
Kaya Skin Clinic 2
Looking Ahead 6
Exhibits 7


FMCG (fast moving consumer goods) companies, Beauty industry in India, Kaya Skin Clinic, Joint venture with Adil & Associates, On-line wedding resource, Print campaign for Kaya, Kaya services, Spas, Hindustan Lever, L'Oreal

Marico: Launching Kaya Skin Clinic - Next Page>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.