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Low Cost PCs

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA143 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 09 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : India
Industry : PC (personal computer)

In recent times, there has been considerable excitement in the Indian PC (personal computer) industry about the emergence of sub 10,000 rupees computing devices. A number of companies are beginning to offer low cost PC's, keeping in view that affordability is a major issue for computer buyers in India. However, for the PC market to explode, introducing cheap PC's is not enough. The entire ecosystem, Internet connectivity, local language computing, distribution in smaller towns, finance schemes, etc, all need to be taken care of. Will low cost PC's really take off in India?


  Page No.
Introduction 1
Background Note 1
The Growth of Low Cost PCs 2
Looking Ahead 7


Low cost PC (personal computer), Sub-10k PC, Indian PC market, Affordability, Simputer, HCL Infosystems, Encore Technologies, Novatium, Xenitis, Thin client technology, Internet connectivity, Notebook computers, Mobilis, Personal Digital Assistant (PDA)

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