Low Cost PCs
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA143 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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09 Pages |
| Period |
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| Organization |
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| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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PC (personal
computer) |
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In recent times, there has been considerable excitement in the Indian PC
(personal computer) industry about the emergence of sub 10,000 rupees computing
devices. A number of companies are beginning to offer low cost PC's, keeping in
view that affordability is a major issue for computer buyers in India. However,
for the PC market to explode, introducing cheap PC's is not enough. The entire
ecosystem, Internet connectivity, local language computing, distribution in
smaller towns, finance schemes, etc, all need to be taken care of. Will low cost
PC's really take off in India?
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Contents:
Keywords:
Low cost PC (personal computer), Sub-10k PC, Indian PC
market, Affordability, Simputer, HCL Infosystems, Encore Technologies, Novatium,
Xenitis, Thin client technology, Internet connectivity, Notebook computers,
Mobilis, Personal Digital Assistant (PDA)
Low Cost PCs
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