Google in 2005: Innovating to Stay Ahead

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Case Details:

Case Code : BSTA140
Case Length : 08 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : US
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Google in 2005

Page and Brin had long declared their mission was to "organize the world's information." But for a long time, Google had primarily been a search engine that could locate intelligently and speedily content which was freely accessible on the web. Only in recent months had the staggering scope of Google's ambition become visible...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Managing Innovation

Google's innovation initiatives were spearheaded by Marissa Mayer, Director of consumer web. It was in late 1998, when Mayer first heard about Google.

When the Stanford University graduate was urged by her adviser to meet two people, who were developing ways to analyze the World Wide Web on the computer science building's fourth floor, she was initially skeptical...

The Road Ahead

Despite being hugely profitable and a favorite of the stock exchange, Google was a young company, largely controlled by its founders and dealing with the unavoidable pains of rapid growth. The search game was still in its infancy. Only a fraction of the content available online was actually searchable...

Exhibits

Exhibit 1: Overall Share of Visits to Top 25 Search Engines and Portals, April 2004
Exhibit 2: Some of the Major Online Services Offered by Google (Dec. 2004)
Exhibit 3: Top 5 US Destinations (January 2004)
Exhibit 4: Search Engine Global Usage Share
Exhibit 5: US Search Engine User Demographics (for the 12 weeks ending May 15, 2004)

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