Google in 2005: Innovating to Stay Ahead

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA140	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	08 Pages
Period	:	-
Organization	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	US
Industry	:	-

Abstract:

In 2005, Google, well known for its search engine was considering one of the most successful and innovative companies in the tech world. Having completed its IPO successfully in April 2004, Google is finalizing plans to widen its product range and minimize its dependence on search engines. Google also seems on course for a head to head clash with many bigger rivals in the industry including Microsoft. Google realizes the only way to stay ahead will be to innovate. But as rivals come up with competing products, will Google be able to sustain its lead?