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Microsoft in 2004: Grappling with New Challenges |
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ExcerptsBackground NoteExploiting New Growth OpportunitiesRealizing that growth had slowed down, Microsoft continued to look for new opportunities to diversify its revenue base. In 2001, Microsoft completed the $ 1.1 billion acquisition of Great Plains Software, which provided applications software for mid-sized and small businesses. The company also acquired enterprise software provider Navision for about $1.5 billion... The Road AheadSoftware was one of the few remaining profitable segments in the IT industry. Fierce competition continued to hammer down the prices of PCs, disk drives, displays, cellphones, and Internet routers. Tell recently, this was not so in the case of software. But with open source challenging many commonly used software products, Microsoft's high 40% operating margins of the past were unlikely in the future... ExhibitsExhibit I: Microsoft Stock Chart
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