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Nokia: From N-Gage to QD |
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Excerpts Contd...
The N-Gage QDThough Nokia seemed to have meticulously planned its foray into the video gaming industry many concerns remained. While wireless gaming was expected to generate $8 billion a year by 2007 (according to figures provided by Sega), till 2004, business had not really taken off... The Road AheadNokia realized there would be several roadblocks ahead as it increased its commitment in the gaming industry. The company had to negotiate partnerships with phone-service providers and win the support of video-game developers. Most analysts agreed that Sony had succeeded primarily by cultivating profitable relationships with game title developers. Though Nokia had plenty of experience in dealing with phone-service providers, it did not seem to have sufficient experience in dealing with game developers... ExhibitsExhibit I: Key Financials
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