Nokia: From N-Gage to QD

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Case Details:

Case Code : BSTA037
Case Length : 14 Pages
Period : 1865 - 2004
Organization : Nokia
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Communications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Nokia was the world's largest maker of cell phones ahead of rivals such as Motorola, Siemens, and Samsung. Nokia had two main business lines, mobile phones (wireless voice and data devices for personal, business, and entertainment uses) and networks (wireless switching and transmission equipment used by carriers). Besides cell-phones, Nokia offered set-top boxes, home satellite systems, wireless network software, and cell phone displays. Nokia Ventures division invested in technology-related startups...

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Mobile Gaming

In 2004, the global mobile game market was valued at about $450 million . Mobiles games, which were different from typical console games such as PlayStation and X-Box, were played on mobile phones. These games were becoming increasingly popular in most parts of Asia and Europe. Asia (primarily Japan and South Korea) generated about 80 to 90 percent of mobile games revenues, with Europe accounting for most of the remainder...

The N-Gage

Nokia had been a dominant force in the mobile communications hardware industry till the late 1990s. But it found the going increasingly tough in the early 2000s as competition intensified. Sony had bought the ailing Ericsson and revamped its product portfolio. Motorola had staged a comeback and was slowly but steadily increasing its market share. Motorola claimed about 16% share, up from 14% at the beginning of 2003. By the first quarter of 2004, Samsung's market share grew more quickly than any of the other top six manufacturers...

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