AOL Time Warner: A Merger Gone Wrong
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR047 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesDifferentiation |
ThemesMergers Acquisition and Takeovers
| Case Length |
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19 Pages |
| Period |
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2000 - 2003 |
| Organization |
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AOL Time Warner |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Media, Internet and Entertainment |
Abstract:
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The case discusses the problems that surfaced after the merger of AOL, one of the world's leading online service providers, with Time Warner, a leading media and communications company.
It first examines the rationale for the merger in terms of the synergies expected from the combination of traditional and new media. The case then discusses the various problems faced by AOL Time Warner following the merger such as cultural clashes, financial crisis, and a business downturn.
The case also discusses the restructuring initiatives taken by the company to set things right, and examines the future of AOL TW.
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Issues:
» Examine the rationale for merging a traditional media company with an Internet company
Contents:
Keywords:
Problems, AOL, online service, Time Warner, media, communications, rationale, merger, synergies, problems, AOL Time Warner, merger, cultural clashes, financial crisis, business downturn, restructuring
AOL Time Warner: A Merger Gone Wrong
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