Gateway: Implementing Innovative Strategies in the IT Industry
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR067 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesDifferentiation Innovation |
| Case Length |
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16 Pages |
| Period |
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2003 |
| Organization |
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Gateway Inc. |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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PC |
Abstract:
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The case examines various strategies adopted by the US based Gateway Inc, a leading computer retailer, in its efforts to capture a sizeable market share in the consumer and small business segment in the US.
It discusses in detail the 'clicks-and-mortar' and 'beyond-the-box' strategies, their implementation by Gateway and their implications. The case also identifies the drawbacks of these strategies that resulted in their short-term success.
Finally, the case describes the 'new' strategy announced by Gateway in late 2002 and examines its implications for the company in 2003 and beyond.
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Issues:
» Identify and study the unique strategies adopted by a company to focus on a niche segment in order to succeed in the IT industry
Contents:
Keywords:
US based Gateway Inc, retailer, sizeable market, small business segment, US, clicks-and-mortar, beyond-the-box, strategies, Gateway, drawbacks, strategies, short-term success, 2002, implications, 2003
Gateway: Implementing Innovative Strategies in the IT Industry
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