Alacrity Housing - Ethics First
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Case Details:
Case Code : CGOV002
Case Length : 12 Pages
Period : 1990 - 2001
Pub Date : 2001
Teaching Note : Available
Organization : Alacrity Foundations Pvt. Ltd.
Industry : Housing and Construction
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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Alacrity Foundations Private Limited (Alacrity) was founded in 1978 by Amol
Karnad (Karnad) . Karnad believed that personal dignity and integrity were vital
for an individual's spiritual progress in life, and that work was the medium for
the true expression of these qualities. Karnad's views on the dignity and glory
of the human being were influenced by philosopher and novelist Ayn Rand. His
views on organisation and management by Peter Drucker . He set up a management
consultancy to test his ideas. The consultancy showed mixed results. Though
clients seemed happy and did not mind paying a fee to listen to the
recommendations, they were not very enthusiastic when it came to
implementation...
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An Honest Organization
The Indian construction industry was so corrupt that it appeared to be
impossible for a construction company to survive without giving bribes and
or dealing in black money. The companies in the industry required large sums
of money to purchase property and building materials. In addition, to obtain
licenses, they had to deal with corrupt and bureaucratic government
officials. Following short cut routes, speeding up processes through bribes,
and accepting sub-standard materials seemed to be common practices in the
industry...
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Has Alacrity's Honesty Paid Off?
In a decade, Alacrity had revolutionized the approach to urban housing and,
inspite of difficulties, it seemed to have succeeded in bringing about a
sense of organization, discipline and stability in the housing sector.
By
1997, Alacrity Housing had emerged as the single largest builder of
residential apartments in Chennai, Tamilnadu (Refer Table I, Exhbit III, and
Exhibit IV). In the process, it had proved that ethics and economics were
not mutually exclusive... |
Exhibits
Exhibit I: NAREDCO's Code of Ethics for Real Estate
Developers
Exhibit II: Propositions on Which Alacrity's Corporate Mission Rested
Exhibit III: Alacrity's Track Record
Exhibit IV: Alacrity Housing Profit & Loss Account (1995-98)
Exhibit V: Alacrity's Pledge
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