Alacrity Housing - Ethics First
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Case Details:
Case Code : CGOV002
Case Length : 12 Pages
Period : 1990 - 2001
Pub Date : 2001
Teaching Note : Available
Organization : Alacrity Foundations Pvt. Ltd.
Industry : Housing and Construction
Countries : India
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Unethical Practices in the Indian Housing Industry Contd...
The price too, was never the same as agreed on initially and increased
substantially due to the project cost overrun. Laborers were exploited and not
paid even minimum wages. There was also discrimination against women.
In addition, black money transactions were common in the industry. No contractor
or builder objected to this practice. The underworld was also involved in the
construction industry. Builders sought the help of the underworld to remove
encroachments on the plots they were going to develop. In return, the underworld
demanded huge sums of money.
To self regulate the industry and weed out corruption, the National Real Estate
Development Council (NAREDCO) was established in 1998.
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To improve the confidence level of investors and consumers in the real
estate sector, NAREDCO took measures to improve transparency in real estate
transactions.
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It represented all enterprises dealing with various aspects of
real estate development including land development; lay-out; planning;
construction of residential; commercial and institutional
buildings/complexes; development of townships; provision of urban
infrastructure (roads, electricity, drainage, sewerage, water supply) and
social infrastructure (recreational, educational and medical facilities);
architecture; town planning; supply of building materials; estate finance
insurance; and estate marketing and brokerage; and other allied fields. A
Code of Ethics was developed (Refer Exhibit I). NAREDCO also developed a
rating system in association with CRISIL3
to facilitate prudent investment decisions in real estate ventures. |
Even though unethical and corrupt behavior was common in the
housing and construction industry, one company - Alacrity Housing believed that
it paid to run an honest business.
The company strongly opposed to the unethical behavior so common in the
industry. It did not believe in giving bribes or dealing in black money.
Analysts doubted that such a company could survive for long in a corrupt
business environment...
Excerpts >>
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