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Google's Organizational Culture

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : HROB041 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Organizational Culture
Case Length : 11 Pages
Period : 1996 - 2004
Pub Date : 2004
Teaching Note : Available
Organization : Google Inc.
Industry : IT
Countries : USA


A company's organizational culture plays a vital role in its success. A company's culture helps it attract the best talent available in the industry. The case discusses the organizational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organizational culture.

The case provides insight into the work environment, and recruitment process at Google. The case also provides insight into how Google fostered innovation among employees. The case ends with a critique of Google's organizational culture.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies


The role of organizational culture in attracting the best talent in the industry

The role played by recruitment in the success of an organization

How organizational culture can be a source of competitive advantage


  Page No.
'So Far So Good' 1
Background Note 1
Google's Organizational Culture 4
Recruitment 5
Innovations at Google 6
A Critique of Google's Culture 7
Exhibits 8

Key Words:

Organizational culture, culture, best talent, industry, Google Inc. ,blended technological innovation, work environment, recruitment process, employees

'So Far So Good' - Next Page>>


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