Facebook: Balancing Growth and Preserving Corporate Culture
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(Case Code: HROB144) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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HROB144 |
For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs.500 + Rs. 25 for Shipping & Handling ChargesThemes
Corporate Culture / Human Resource Management/ Best Practices
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| Case Length |
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20 Pages |
| Period |
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2009-2011 |
| Organization |
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Facebook Inc. |
| Pub Date |
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2011 |
| Teaching Note |
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Not Available |
| Countries |
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US, Global |
| Industry |
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Social Media |
Abstract:
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This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well known for its ‘hip geek culture’ fostered by its founder Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. The case discusses the various aspects of its culture including the benefits and perks offered to employees. These included paid vacation days, free food and transportation, employee benefit premiums, cash for new parents, laundry services and photo processing services,
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etc. The case describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift is global headquarters to a more corporate location.
Issues:
» Study the corporate culture at Facebook and examine its key elements
» Understand the relationship between culture and innovation
» Understand the importance of transparency and openness in an organization
» Analyze the various work life benefits offered by Facebook to its employees and how these contributed to its becoming an employer of choice
» Analyze the challenges before Facebook in preserving its culture and helping it evolve as it continues to grow at a fast pace
» Explore ways in which Facebook could balance growth and preserve its corporate culture.
Contents:
Key Words:Corporate culture, Work environment, Best place to work, Innovation, Competitive advantage, Self-sustaining culture, Engineering Bootcamp program, Landing Teams, Facebook
Introduction >>
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