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Talent Retention Strategy at Essar Group

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : HROB146 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Human Resource Policies / Talent Management / Retention strategy
Case Length : 12 Pages
Period : 2010-2011
Organization : The Essar Group
Pub Date : 2011
Teaching Note : Not Available
Countries : India
Industry : Diversified


The Essar Group, an India-based multinational conglomerate, launched new talent retention initiatives in March 2011, with the intention of retaining talented employees. The need for framing the new retention strategies arose because employees were leaving the organization for opportunities which were actually available within the Essar Group. ‘New Lateral Moves' and 'True Calling' were the two retention strategies through which talents of the organization would be groomed internally and the areas in which the employees were interested and experienced would be determined and jobs assigned to them accordingly.

The case is meant for MBA/MS level students as part of their Human Resource Management curriculum.


To understand the issues and challenges of managing and retaining talent.
To discuss the importance of Retention Strategies in an organization.
To analyze the 'New Moves' initiative adopted by the Essar Group for talent retention.
To discuss what strategies companies can adopt in order to retain talent.


  Page No.
Introduction 1
About Essar Group 1
HRM Initiatives at Essar Group 2
New Lateral Moves 5
Exhibits 8

Key Words:

Talent Retention, Talent management, Talent acquisition, Aon Hewitt's Engagement Model, HR strategy, Corporate strategy, Business Strategy, Training and Development, Career Mapping, Retention Strategies, Next Moves, Lateral Moves, True Calling, Attrition, Global HRM, Learning Management System, Coaching, Mentoring, Essar

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