Algorithms to Style People: Stitch Fix Applies Data to Fashion
| Case Code: ITSY096 Case Length: 13 Pages Period: 2011 - 2019 Pub Date: 2018 Teaching Note: Available |
Price: Rs.300 Organization: Stitch Fix Industry: Fashion; E-commerce Countries: US Themes: Analytics, Big Data Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Stitch Fix, Inc. (Stitch Fix), an online personal styling service, employed algorithms and human stylists to deliver curated apparel to customers. It also employed algorithms to allocate orders to warehouses and to determine the amount and type of inventory to order. The company’s algorithms learnt about customer preferences from each shipment and improved its selections over time. The styling service initially offered its service to women and then expanded into the men’s segment as well. The company also employed machine learning algorithms to come up with its in-house brands. Over time Stitch Fix started offering its styling service for the plus-size segment for women and included premium wear branded garments in its shipments. Katrina Lake (Lake), Stitch Fix’s founder and CEO, saw the valuation of the company increase from US$4.75 million in February 2013 to over US$2 billion as of March 2018...
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