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Case Details

Case Code: ITSY098
Case Length: 18 Pages
Period: 2010-2018     
Pub Date: 2018
Teaching Note: Available
Price:Rs.500
Organization : Apple, Inc
Industry : Smart Home, IT, Mobile
Countries : US
Themes: IT & Systems/ Business Strategy/Marketing Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Apple`s Homekit: Bringing the ‘Internet of Things’ into Homes

 
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BACKGROUND NOTE

 
Apple was incorporated as Apple Computer Inc. on January 3, 1977. The company was started by Steve Jobs (Jobs), Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer. Following the launch of Apple II and III, Apple became a significant player in the corporate and business computing market along with other companies like Microsoft Corp. (Microsoft) and International Business Machines Corporation (IBM).

In December 1980, Apple came out with an IPO at US$ 22 a share. In April 1983, Jobs brought in John Sculley (Sculley), formerly a President at the soft drink giant, PepsiCo, Inc., as the new President of Apple.
 
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