Dotcom Marketing in India|IT and Systems|Case Study|Case Studies

Dotcom Marketing in India

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

To download Dotcom Marketing in India case study (Case Code: ITSY006) click on the button below, and select the case from the list of available cases:

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : ITSY006 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Case Length : 08 Pages
Period : 1990-2001
Pub Date : 2002
Teaching Note : Available
Organization : Equus Advertising,
Industry : Information Technology (Electronic Commerce)
Countries : India


The case gives an overview of the various methods of marketing used by the Indian companies during the late 1990s. The case gives a background of the evolution of dotcoms in the country, and the various business models on which they are based. It also discusses in detail, the various media in which dotcoms advertised. The dotcom companies used the traditional media more as Internet was still in its nascent stage in India. Print was the most popular media, followed by the hoardings, billboards and television. Some dotcoms also used novel methods of marketing like innovative campaigns, melas, etc., with huge investments. The case also traces the boom and the collapse of the dotcom companies.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies


  The factors that contributed to the success of the survivors and whether the huge ad spend by dotcom companies contributed to the survival.


  Page No.
Advertising Blitz 1
Evolution of Portals 2
The Dotcom Marketing Mania 2
Marketing or Publicity? 4
Exhibits 6


Methods, marketing, Indian companies, 1990,evolution, dotcoms, country, business models, media, traditional media, Internet, nascent stage, India, Print, popular media, hoardings, billboards, television, novel, innovative campaigns, melas, huge investments.

Dotcom Marketing in India - Next Page>>

Marketing Financial Products
ICMR Textbooks Collection

Case Studies in Finance Volume-IV

Case Volumes Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.