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Case Details |
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Case Code: ITSY092
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| Case Length: 16 Pages |
| Period: 2016-2017 |
| Pub Date: 2017 |
| Teaching Note: Available |
| Price:Rs.500 |
| Organization : The Pokemon Company |
Industry : Games app
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| Countries : US; Japan; Europe; Global |
| Themes: Digital marketing |
| /Game Development |
| /Innovation |
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Pokémon Go: Disrupting the Disruptors in Mobile Gaming |
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BACKGROUND NOTE |
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| Mobile games contributed significantly to the high growth rate of mobile data use. Globally, the mobile game industry generated US$24.4 billion in revenue in 2014, out of which US$17 billion was attributed to smartphone gaming and the remaining US$7.4 billion to tablet gaming. The total figure was expected to grow to more than US$44.2 billion by 2018. By the end of year 2015, Personal Computer (PC) games revenue was US$36.3 billion, mobile games revenue was US$24.7 billion, and console games revenue stood at US$3.6 billion in the global digital games market. |
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