Innovations in the Music and Entertainment Industry in India
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Case Details:
Case Code : BREP003
Case Length : 15 Pages
Period : 1991-2004
Pub Date : 2005
Teaching Note :Not Available
Organization : -
Industry : Music and Entertainment Industry
Countries : India
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BREP003) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Qjam: A jam that spells music!
Qjam, a touch screen digital juke box with an attractive, easy-to-use interface was started by Real Image Media Technologies Pvt. Ltd with its first outlet in Bangalore in 2002. By 2004, as many as 105 units of Qjam had been set up in prominent places across 18 cities in India...
New Dimensions to Music
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The advent of organized music retailing and internet-based music exchange revolutionized the way music was sold in the country. With more options now available to the end consumer, the music industry was steeped in competition, which augured well for the sector and drove future growth.
As a consequence of the huge success of retail stores like Music World and Planet M, new music stores opened up in major metros.
The stores looked like cafes or discos, and bright colors and fancy props greeted the customer as they walked in. Some stores also had a small dance floor in one corner and a cafe in another...
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Innovations in the Indian Motion Picture Industry
From the days of shaky pictures and poor sound quality, the
domestic film industry had grown immensely in terms of infrastructure and
product offerings. In order to capitalize on the growing trend, companies were
making large-scale investments in terms of infrastructure...
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Multiplexes
"Pune's Chaphalkar family had been running a single
screen theatre, considered the best in town for decades together...
Digital Cinema: Movie at the click of a mouse!
E-cinema or digital distribution and exhibition of films had taken its first step in Indian theaters. The Bobby Deol, Priyanka Chopra starrer 'Kismat' was the first Indian movie to be delivered via satellite directly to theaters in March 2004...
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Looking Ahead
As seen in this overview of the entertainment industry in India, the approach to recreation and entertainment in India had changed dramatically in the late 1990s and early 2000s. Like other avenues in the entertainment industry, the Indian film industry had also witnessed rapid progress in terms of infrastructure and technological developments...
Exhibits
Exhibit I: Music World: Profile
Exhibit II: Multiplexes in India
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