Innovations in the Music and Entertainment Industry in India

Innovations in the Music and Entertainment Industry in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BREP003 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 15 Pages
Period : 1991 - 2004
Pub Date : 2005
Teaching Note : Not Available
Organization : -
Industry : Music and Entertainment Industry
Countries : India


The report discusses in detail the various technological developments and innovative processes which have redefined the music and entertainment industry in India.

The Indian music and entertainment industry which witnessed unprecedented growth in the late 1990s and early 2000s was deeply impacted by the retail boom that had engulfed various other sectors of the Indian economy.

With easier access to cassettes and CDs at affordable prices in an attractive ambience of large corporate owned retail outlets, greater numbers of the young and the old increased their music purchases.

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The second part of the report deals with the Indian motion picture industry and throws light on the evolution and growth of multiplexes which now provide complete customer oriented services in India.


Understand the changing pattern of customer behaviour in the entertainment and music industry.

Discuss the role that customer centric innovations could achieve in drawing back waning audiences towards any industry.

Determine the various issues involved in the marketing of music, and the scope and potential of organized retailing in the business.

Discuss in detail the importance and effectiveness of ambience, layout and visual merchandising for revenue generation in the music industry.

Trace the growth of multiplexes in relation to the Indian motion picture industry and discuss the factors that led to the advent of multiplexes.

Understand and evaluate the reach of multiplexes and study their contribution in enriching the experience of the average cinegoer.

Discuss the advent of digital cinema and conduct a detailed analysis on its technological and financial benefits.


  Page No.
Introduction 2
Innovations in Music Industry 3
New Dimensions to Music 8
Innovations in the Indian Motion Picture Industry 9
Looking Ahead 12
Exhibits 13


Multiplexes, Satellite Television, Music World, Planet M, 'hamaraCD', 'Qjam', Video-parlors, RPG Group, Times Group, Shop-in-shops, Retail Design,, Saregama India Ltd., United Television, Adlabs Films Ltd.

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