Battle for A+

GCMMF started in Anand, a small town in the state of Gujarat in western India, as a tiny cooperative in the year 1973. By 2016, it had turned into a market leader with an annual turnover of Rs. 230 billion. It had a wide range of products – milk, milk powder, health beverages, ghee, butter, cheese, pizza cheese, ice-cream, paneer, chocolates, and traditional Indian sweets – which were marketed under the well-known trademark “AMUL” and “Sagar”...