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Case Code: LAW011
Case Length: 6 Pages 
Period: 2017    
Pub Date: 2017
Teaching Note: Not Available
Price: Rs.300
Organization : IFHE Hyderabad
Industry : FMCG
Countries : India and other countries
Themes: Infringement of Trademarks
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Battle for A+

 
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EXCERPTS

NESTLÉ INDIA LIMITED

 

Nestlé India Limited was the Indian arm of Nestlé S.A., a Fortune Global 500 Company with its headquarters in Vevey, Vaud, Switzerland. The Swiss Global Food and Beverage company, founded in 1866 by Henri Nestlé , employed more than 3,33,000 people across the globe and had operations across the world and a turnover of US $ 92.36 billion in 2015. It set up its first factory in India in the year 1961 at Moga, in the state of Punjab in pursuance of the Government’s initiative to develop the milk economy.. . .

 
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AMUL’S “A +” AND NESTLÉ’S “a+”

GCMMF had been selling its range of fortified cheese under the trademark “Amul A+” (Refer to Exhibit 1) since 2010 and high-calcium milk under the trademark “Amul Calci+” since 2008. Nestlé on its part, launched Slim Dahi and Slim Milk under the trademarks “Nestlé a+ SLIM Milk” (Refer to Exhibit 2) and “Nestlé a+ SLIM Dahi”..

EXHIBITS

Exhibit I: Label of Pack Containing “Amul A+” Cheese
Exhibit II: Package of Nestlé a+ SLIM Milk
Exhibit III: Package of Nestlé a+ SLIM Dahi