Championing Sustainability and Responsible Capitalism: Paul Polman at Unilever

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: LDEN109
Case Length: 15 Pages
Period: 2009-2016
Pub Date: 2016
Teaching Note: Not Available
Price: Rs.400
Organization : Unilever
Industry : Fast Moving Consumer Goods
Countries : Europe; US; Global
Themes: Responsible Leadership, Corporate Sustainability, Business Ethics
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In March 2015, Unilever was awarded the top position with a 71 percent score in the Oxfam Behind the Brands Scorecard. Oxfam’s scorecard ranked the 10 biggest food and beverage companies, “Big 10”, on the basis of their policies and commitments to transparency, farmers, women, agricultural workers, access to land, water, and climate change.

Unilever, the Anglo-Dutch FMCG (Fast Moving Consumer Goods) conglomerate, had been widely regarded as the global leader in corporate sustainability since its CEO, Paul Polman, launched the Unilever Sustainable Living Plan (USLP) in 2010. USLP included an ambitious plan to double revenue by 2020 while halving the company’s environmental impact. It not only included environmental factors but also aimed to improve the lives of its customers and workers as well as contribute to society as a whole...

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