Grofers` Growing Ambition in Online Grocery Market in India

In 2010, Dhindsa, an IIT Delhi alumnus of 2005 had moved to the US with a job at Cambridge Systematics. He met another colleague named Kumar, also an IIT Delhi alumnus, whilst working there. However, in the latter part of 2012, Dhindsa came back to India to join Zomato.com (Zomato) as its head of operations. Even after leaving the US, Dhindsa remained in touch with Kumar.

Between 2012 and 2013, while working at Zomato, Dhindsa realized that the servicers of the logistics and the delivery markets lacked an exhaustive supply-chain network. ..