Can Zomato Continue its Deep Discounting Strategy?

Zomato was co-founded by two Gurgaon-based employees of Bain & Co. – Deepinder Goyal and Pankaj Chaddah (Chaddah) – in 2008, under the name Foodiebay.com. The sight of their colleagues queuing up at the office cafeteria every day to go through a file of restaurant menu cards to order food, resulted in Goyal coming up with the idea of an online restaurant information service. He scanned the menu cards and listed them on an intranet website. Many employees soon started using the service. Seeing the huge traffic to the site, Goyal and Chaddah launched their site publicly in 2008. The website foodiebay.com listed restaurants in Delhi NCR and by the end of 2008 it had become the biggest restaurant directory in the region. In 2010, Foodiebay was renamed Zomato...