Dove's 'Real Beauty Sketches' Campaign

Unilever was one of the world’s leading manufacturers of fast moving consumer goods including food, home care, personal care, nutrition, and health products. The company’s products were sold in over 180 countries across the globe and used by two billion consumers every day. Some of its well-known personal brands were Dove, Fair and Lovely, Sunsilk, Lifebuoy, Lux, and Rexona. For the year ended 2015, the company’s turnover was €53.3 billion.

Unilever developed the formula for the Dove Soap Bar in 1940. During World War II (1939-1945), it was used for cleaning wounds. In the 1950s, the formula was refined and the Dove Beauty Bar was developed and launched in the market in 1957. In the 1970s, Dove’s popularity increased as an independent clinical dermatological study proved that the Dove Beauty Bar was milder than other leading soap brands at that time. In the following decade, the Dove Beauty Bar became a leading cleansing bar and was even recommended by physicians. In the early 1990s, Unilever launched Dove Beauty Wash, a body wash product. It was a success though its price was 50% more than that of other body wash brands. In 1995, Unilever extended the Dove range by introducing Dove Moisturizing Body Wash, Dove Sensitive Skin Bar, Dove Facial Care Cleanser, Dove Facial Cleaning Scrub, and Dove Facial Care Daily Moisturizer....