Services Marketing

            

ICMR India ICMR India ICMR India ICMR India RSS Feed



Img: 1 2 3

Details


Textbook:
Pages : 536; Paperback;
210 X 275 mm approx.

Workbook:
Pages : 283; Paperback;
210 X 275 mm approx.

Suggested Case Studies

Pricing


Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Shipping & Handling Charges: Rs. 100 per book;
Books Available only in INDIA

Buy Now


Please allow 5 to 10 days for delivery.


Services Marketing Textbook

Detail Table of Contents

Click below to view
HTML            PDF



<< Previous

Related Links
Case Studies in Services Marketing
Short Case Studies in Services Marketing
Aviation Industry Case Pack
Banking and Financial Services Industry Case Pack
Media & Entertainment Industry Case Pack
Telecom Industry Case Pack

Services Marketing: Suggested Case Studies

Chapters Chapter Name Suggested Case Studies
Chapter 16 Physical Evidence McDonald's in India
Beauty Care by Marico - Kaya Skin Clinics
Chapter 17 Relationship Marketing Godrej Appliances Branded Repair Service - 'Smart Care'
Tesco - The Customer Relationship Management Champion
Chapter 18 Internal Marketing Employee Focus in Shoppers' Stop
McDonald's Employee Training Programs
Chapter 19 Supplementary Services Carrefour - Setting Global Service Standards
INOX Multiplexes
Chapter 20 Developing and Managing the Customer-Service Function Customer Service at Singapore Airlines
Chapter 21 Marketing Planning for Services The Marketing Strategy of Carnival Cruises
Chapter 22 Service Quality Six Sigma - A Tool to Increase Customer Satisfaction at Bank of America
Mumbai's Dabbawalas - An Entrepreneurial Success Story
ICICI OneSource - Improving Service Quality
The AXA Way - Improving Quality of Services
Chapter 23 Globalization of Services Zurich Financial Services
Sun Life Financial Services
Chapter 24 Tourism & Travel Services Marketing Kerala Tourism - Branding a Tourist Destination
The 'Incredible India' Campaign - Marketing India to the World
Aviation Industry Case Pack
Chapter 25 Marketing of Financial Services SBI Life Promotes Pension Schemes
Banking and Financial Services Industry Case Pack
Chapter 26 Communication and Information Services Marketing Airtel - Technology and Customer Service
Telecom Industry Case Pack
Chapter 27 Media Services Marketing Doordarshan's Problems
Media & Entertainment Industry Case Pack
Chapter 28 Professional Services Marketing Innovations in the Healthcare Services Industry in India
Bumrungrad's Global Services Marketing Strategy
Omnicom - The World's Largest Advertising Conglomerate
Chapter 29 Marketing of Education Services The NIIT Story
Chapter 30 Charities Marketing Social Marketing - Lessons from CRY in India
Dr. Reddy's Foundation for Human and Social Development