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Case Title	Buy Case	Teaching Note
Nike in China		Available
Under Armour in Trouble
The Ugg Boot Controversy in Australia
The Arun Bajoria - Bombay Dyeing Tussle
A Note on the Branded Apparel Industry in India
A Report on the Indian Textile Industry
A Report on - Leather Industry in India
The Indian Textile Industry in 2005
Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM
Coach Inc.: From Staid to Stylish
Branded Gold Jewellery in India
Timex in India
Reviving Khadi in India
Arvind Mills' Restructuring Plan
The Gucci - LVMH Battle
Bata India's HR Problems
Giorgio Armani - The Businessman, the Designer and the Brand
Global Girlfriend		Available
Tanishq's - The Turnaround Strategy
The Siyaram Celebrity Endorsement Experience
The Story of Benetton's Advertisement Campaigns
Allen Solly - Entering the Indian Women's Western Wear Market
Raymond - The Complete Mans Brand
Madura Garments - Marketing Branded Men's Wear n India
Calvin Klein's Scandalous Advertising - Morality vs. Money
Tommy Hilfiger - The Struggles of an American Fashion Icon
Arvind Brands' Competitive Position in the Indian Branded Apparel Market
Marketing and Communication Strategy of Titan Industries' Watch Division
Lacoste's Marketing Strategies in the US
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Hidesign: Marketing Leather Products
UGG Boots: Australian Generic Product to Global Luxury Brand
Tanishq - Building a Jewellery Brand
Titan - Building a Brand
LVMH - Building Star Brands
Titan: The Outsourcing Journey
Benetton's 'Dual Supply Chain' System
H&M's Supply Chain Management Practices
Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton

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Engineering, Construction, and Real Estate
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Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

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Case Studies

Industry Wise Case Studies

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