Snow Monkey : Revolutionizing the Ice Cream Industry

Case Code: BSTR586
Case Length: 11 Pages
Period: 2015-2019
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Snow Monkey Superfood Ice Treat
Industry: Foodservice
Countries: United States
Themes: Disruption, New Product Development, Marketing Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

The Story Behind the Creation

Rachel was born to parents of Chinese and German descent. Raised in Hong Kong, she was enterprising and started her first business in the entertainment industry at the early age of 16. She also gained experience working with Pepsi China, the Peninsula Hotel in Shanghai, and the Hilton Queenstown. Rachel was a sportswoman as well and a member of the Hong Kong National Field Hockey team. Hence, she was conscious about her food and nutrition. At the age of 20, however, Rachel unfortunately was diagnosed with Celiac disease. The food allergy drove her to explore alternative diets and primal ingredients...

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