Snow Monkey : Revolutionizing the Ice Cream Industry
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Case Code: BSTR586 Case Length: 11 Pages Period: 2015-2019 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Snow Monkey Superfood Ice Treat Industry: Foodservice Countries: United States Themes: Disruption, New Product Development, Marketing Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In January 2018, a report by Grand View Research, Inc , said the global ice cream market was anticipated to reach US$ 78.8 billion by 2025. The growing demand for premium products, especially in developed countries, was expected to drive ice cream sales. In addition, the growing number of health-conscious consumers was expected to contribute to the market growth and push the sales higher. Over the years, the increase in the demand for lactose-free ice creams was driven by an increase in cases of lactose intolerance and allergies. Also, these products were chosen by consumers who were health conscious and preferred healthy foods. Companies were incorporating new flavors and healthier formulations–including free-from and reduced sugar varieties in the ice cream segment to increase their revenue....
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