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Case Code: BSTA001
Case Length: 16 Pages 
Period: 1990 - 2005   
Pub Date: 2005
Teaching Note: Not Available
Price:Rs.500
Organization :AMD (Advanced Micro Devices); Intel
Industry :Semiconductors 
Countries : Global
Themes: 
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

AMD in 2005: Coming out of Intel's Shadow

 

ABSTRACT

 
Hector Ruiz, Chief Executive Officer of Advanced Micro Devices (AMD) has strong reason to believe that AMD will give Intel a run for its money in the 64-bit microprocessor market. Itanium I, Intel's first 64-bit microprocessor has failed. Itanium II has also elicited a lukewarm response from the market. But Opteron, AMD's 64-bit microprocessor, released in mid-2003 is receiving strong performance reviews. Many companies that shied away from AMD's products in thepast such as Hewlett Packard, Sun, IBM have started using Opteron. AMD has grabbed 7% of the low-end server market, up from almost nothing a few years back. Is AMD finally ready to catch up with Intel? The case covers the leadership of Ruiz, market response and features of Opteron and the battle between AMD and Intel.
 
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Issues

Contents
INTRODUCTION
OPTERON
DAVID VS GOLIATH
NEW OPTIM
A NEW LEADER
LOOKING FORWARD
EXHIBITS

Keywords

AMD (Advanced Micro Devices), Intel, Itanium, Opteron, 64-bit computing, Strategy, Strategy in information technology (IT) business

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