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Case Details |
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Case Code: BSTA003
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| Case Length: 13 Pages |
| Period: 2003 - 2005
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| Pub Date: 2005 |
| Teaching Note: Not Available |
| Price:Rs.300 |
| Organization :News Corp |
| Industry :Media |
| Countries : Global |
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News Corp in 2005: Consolidating the DirecTV Acquisition |
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ABSTRACT |
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| The acquisition of DirecTV has given Rupert Murdoch's News Corp considerable bargaining power. With DirecTV, Murdoch has gained access to 12 million subscribers in the US. DirecTV is also expected to fortify News Corp's own channels against competition from Comcast and Time Warner. Murdoch has dismantled everything at DirecTV that does not have anything to do with satellite broadcasting. He has also moved fast to acquire complete control of Fox Entertainment Group, which holds a controlling interest in DirecTV. DirecTV has launched new satellites. Modeling itself on the success of BSkyB (UK), DirecTV has announced it will introduce interactive television features to the American audience. |
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Issues |
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Keywords |
| News Corp, DirecTV, Hughes, GM (General Motors), Comcast, Strategy, Acquisition, Rupert Murdoch, Monopoly, Media business |
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