Case Studies
Business Strategy
Human Resource Management
Leadership & Entrepreneurship
Business Ethics
More from ICMR
Short Case Studies
Micro Case Studies
Industry wise Case Studies
Company wise Case Studies
Concept wise Case Studies
Cases in Other Languages
Simplified Case Studies
Multimedia Case Study
Free Case Studies
Best Selling Cases
  Related Links
Management Resources
International Publications
Global Users
Working Hours/Holidays
Contemporary Business Cases
Apple considers moving 15%-30% of manufacturing capacity from China due to trade war
  Source: Nikkei Asian Review, June 19, 2019
  The US based tech giant Apple Inc. has asked its major suppliers to assess the cost implications of moving 15% to 30% of its iPhone production from China to Southeast Asia to avert any additional US import tariffs.
  Our Cases
  To know more about Apple in China, read our case studies:
  “Apple in China (2015)”
  “Apple’s iPhone in China: Can Apple Cash in on the World’s Biggest Mobile Market?”
Sanofi and Google to develop new healthcare Innovation Lab
  Source: Monzo website, June 13, 2019
  Sanofi and Google will set up a new virtual Innovation Lab to study how future medicines and health services are delivered by tapping into the power of emerging data technologies. The key objectives of collaboration include: to better understand patients and diseases, to increase Sanofi’s operational efficiency, and to improve the experience of Sanofi’s patients and customers.
  Our Case
  To know about Sanofi’s various digital initiatives to connect with patients and improve their experience and adherence to treatment regimens, read our case study “Sanofi Diabetes: Using Digital Technology and Gamification to Improve Patient Experience and Adherence”.
Airbus launches longest range single-aisle airliner: the A321XLR
  Source: Airbus website, June 17, 2019
  European plane maker Airbus unveiled the longest range single-aisle airliner from its best-selling A321neo family, the A321XLR. The new aircraft will deliver an unprecedented Xtra Long Range of up to 4,700 nautical miles – 15% more than the A321LR and with the same unbeatable fuel efficiency. The aircraft is expected to enter service from 2023.
  Our Cases
  To know more about Airbus, read our case studies:
  “Airbus: From Challenger to Leader”
  “The Making of Airbus A380: A Triumph of Science and Engineering”
  “Supply Chain Management at Airbus - Implementing RFID Technology”
Monzo is Launching in the US!
  The UK-based mobile-only banking player Monzo Bank Limited (Monzo) announced its entry into the US. As the company is not yet a US bank, it plans to start its operations by partnering with a local bank until it gets US license.
  Source: Monzo website, June 13, 2019
  Our Case
  To know more about Monzo Bank, read also our case study “Monzo Bank: A Digital, Mobile-only Bank in the UK”. The case delves into the factors that led Monzo to emerge as the UK’s startup Unicorn. It also talks about the bank’s future plans which include partnering with organizations and expanding geographically.









ICMR- IBS City Office #52,
Nagarjuna Hills, Punjagutta,
Hyderabad- 500 082
Telangana, India.

            +91- 9640901313
2019 IBS Center for Management Research.All Copyright reserved.

Please leave your message and
we will get back soon.