TikTok: Disrupting Global Social Media amidst Rising Geopolitical Risks and Other Concerns

TikTok: Disrupting Global Social Media amidst Rising Geopolitical Risks and Other Concerns
Case Code: BENV047
Case Length: 12 Pages
Period: 2017-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.300
Organization: ByteDance
Industry: Media
Countries: United States
Themes: International Business, Data Privacy, Digital Marketing,Platform Model
TikTok: Disrupting Global Social Media amidst Rising Geopolitical Risks and Other Concerns
Abstract Case Intro 1 Case Intro 2 Excerpts

About Bytedance

In March 2012, Yiming launched ByteDance with a friend Liang Rubo (Rubo) in Beijing. Venture capitalists in China did not find any promise in Yiming’s vision and refused to invest in his venture. Thus, in 2012, he pitched his idea to Susquehanna International Group and the company agreed to invest US$5 million in ByteDance..

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