Christian Dior`s Violation of Supply Chain Ethics: A Threat to the Brand?

Case Code: BECG196 Case Length: 7 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization: Christian Dior SE Industry: Cosmetics & Toiletries Countries: Italy Themes: Operations and Supply Chain Management , Brand Equity,Supply Chain Management,Ethics in Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Christian Dior – A Premium Luxury Brand

Founded in 1946 by designer Christian Dior to make haute couture items, Dior went on to become a leading French luxury goods company. In 1984, French businessman Bernard Arnault (Arnault) acquired a controlling stake in Dior. In 1987, LMVH was formed through the merger of the fashion house Louis Vuitton and the wines and spirits company Moët Hennessy . By 1989, Arnault had acquired a 42% controlling stake in LMVH and he then fully integrated Dior into it..

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