Nudie Jeans: An `Impact First Brand` Contributing to the Sustainable Fashion Industry

Case Code: BECG177
Case Length: 7 Pages
Period: 2001-2022
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization: Nudie Jeans Co.
Industry: Textiles & Apparel
Countries: Sweden
Themes: Sustainability, Sustainable Innovation,Brand Strategy,Operations Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In February 2022, a Swedish denim brand named Nudie Jeans Co. (Nudie) and the United Nations Industrial Development Organization (UNIDO) gave an update on their joint project that sought to reintegrate pre-consumer textile waste into Nudie’s supply chain. They announced that more than 16,000 pairs of new jeans containing more than 20% of recycled cotton had been produced as part of the project..

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