Succession Dilemma at Hamdard India
| Case Code: BECG167 Case Length: 9 Pages Period: 1906-2019 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization: Hamdard Laboratories Industry: food and beverages; Medicines Countries: India Themes: Family Business, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Summers in India are extremely warm and sunny, with maximum temperatures hovering around 40oC (104o F) in most parts of the country. To withstand the sizzling temperatures, many Indians rely on traditional drinks like coconut water, buttermilk, and other drinks made of local spices sold by numerous local companies. One of the most popular drinks that was until recently highly in demand during summers was ‘Rooh Afza’, a scarlet-hued refresher or Sharbat made by a century old India-based traditional Health and Wellness company Hamdard Laboratories (Hamdard). To many, Indian summers were synonymous with Rooh Afza. The company, which boasted more than 600 products in its portfolio, recorded annual sales of Rs.7 billion for the year ending March 2017, compared to Rs.6 billion for the year ending March 2016. Rooh Afza accounted for about 50% of the total revenues of the company..
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