Anomaly: Not Just another Ad Agency

Case Code: BSTR341 Case Length: 11 Pages Period: 2004-2009 Pub Date: 2009 Teaching Note: Not Available

Price: Rs.300 Organization: Anomaly Industry: Advertising Countries: US, UK Themes: Business Models, Growth Factor, Challenges

Abstract Case Intro 1 Case Intro 2 Excerpts

Not Just another Ad Agency

In 1988, Johnson and four other admen started an ad agency called Simons Palmer Denton Clemmow & Johnson. In 1997, the agency was sold to TBWA. While his co-founders went their separate ways, Johnson stayed on, and began working at TBWA. In 2002, Johnson left TBWA. At the time, he was the COO of TBWA and President of the American division of TBWA, called TBWA\Chiat\Day. In June 2004, Johnson, along with Ernest Lupinacci, Andrew Kibble, Jason DeLand (DeLand), Johnny Vulkan (Vulkan) and Justin Barocas - all admen from reputed ad agencies - started Anomaly in New York...

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