Bajaj Electricals Limited: High Voltage Transformation?

Case Code: BSTR311
Case Length: 19 Pages
Period: 2000-2008
Pub Date: 2009
Teaching Note: Available

Price: Rs.300
Organization: Bajaj Electricals Ltd.
Industry: Electricals and Electronics
Countries: India
Themes: Turnaround Management, Organizational Structure, Distribution

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

BEL was incorporated in 1938 under the name Radio Lamp Works Limited to manufacture electric fans, die cast components, and magneto assemblies and marketing of electrical goods such as general lighting service lamps, special lamps, fluorescent tubes, lighting fixtures, fans, and electrical and non-electrical appliances. It was renamed BEL in 1961...

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