BigBasket's Big Dreams
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Case Code: BSTR581 Case Length: 17 Pages Period: 2013-2019 Pub Date: 2019 Teaching Note: Available |
Price: Rs.500 Organization: BigBasket.com Industry: Food & Beverage Countries: India Themes: Strategy Formulation, Five Forces, Business Models, Brand Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In March 2019, Indian grocery startup BigBasket announced that it had raised US$ 150 million in its series F round of funding. With this latest round of funding, BigBasket's valuation crossed US$ one billion, which helped the company enter the Unicorn League. The funding round was led by Alibaba.com BigBasket's largest shareholder, with an investment of US$ 50 million. Other investors included Mirae Asset with US$ 59.9 million and CDC Group PLC with US$ 40 million. Hari Menon (Menon), Co-Founder and CEO at BigBasket, commented, “Mirae was looking to invest in ecommerce, and India is a space they wanted to invest in. We were in the market to raise fresh funds when they started looking at opportunities." ..
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