Brilliance Auto: A Chinese Automaker with Global Ambitions
Case Code: BSTR369 Case Length: 22 Pages Period: 2003-2009 Pub Date: 2010 Teaching Note: Available |
Price: Rs.400 Organization: Brilliance China Automotive Holdings Ltd. Industry: Automotive Countries: China, US, Germany Themes: International Business Management, Globalization Strategy, Product Development and Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Brilliance Auto was incorporated as an exempted company with limited liability in June 1992, under the laws of Bermuda by a wealthy Chinese entrepreneur - Yang Rong (Rong). The company was established to hold a 51% stake in Shenyang Brilliance Automotive Company Ltd. (Shenyang Auto), which was a Sino-foreign equity joint venture...
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