BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
|
Case Code: BSTR356 Case Length: 24 Pages Period: 2003-2009 Pub Date: 2009 Teaching Note: Available |
Price: Rs.300 Organization: BYD Auto Industry: Auto and Ancillaries Countries: China, USA Themes: International Expansion |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
BYD Auto Ventures into Electric Cars
Leveraging on its battery manufacturing expertise, the company forayed into the electric cars market by launching the plug-in hybrid version of its leading F3 model under the name F3DM (DM stood for dual mode) in December 2008...
The Domestic Market Potential in China
China met its oil needs mostly from imports and that led to a rise in its import bill. Fuel efficiency was an important requirement to protect the country from the volatility of crude oil prices in the global market. Electric cars, due to their greater efficiency and reduced dependence on fossil fuels, were expected to address this issue. Moreover, in 2008, China had surpassed the US as the biggest emitter of greenhouse gases...
Charging Infrastructure in China
Convenient recharging stations for battery recharge were the need of the hour for the penetration of electric cars in China. This infrastructure needed heavy investment and the willingness of companies, parking lots owners, etc. to install charging stations...
BYD Auto Eyes The US Market for Electric Cars
As of September 2009, BYD Auto had had no experience in the overseas markets. The company planned to introduce F3DM by 2010 and E6 by 2011 in the US...
'Ambitious but Practical'?
Although BYD Auto had put up a good performance in the conventional cars segment in the Chinese market, it had to face many challenges both at home and in the overseas market in the electric cars market. In China, the company was likely to face stiff competition ahead...
Exhibits
Exhibit I: Hybrid, Plug-in Hybrid, and Pure Electric Cars
Exhibit II: Recognitions for BYD Auto
Exhibit III: Formation and Growth of BYD Company Ltd.
Exhibit IV - A: Revenues of BYD Company Ltd.
Exhibit IV - B: Growth in Employee Count at BYD Company Ltd.
Exhibit V: Top Ten Car Models in January- June 2009 in China - By Sales
Exhibit VI - A: Revenues of BYD Auto (2005 - 2008)
Exhibit VI - B: Revenues of BYD Company - By Segment
Exhibit VII: Leading Automakers in China and their Models
Exhibit VIII - A: Annual Hybrid Cars Sales in the US
Exhibit VIII - B: Market Share of Hybrid Vehicles Sales in Total Light Vehicles Sales in the US
Exhibit IX: Electric Cars to be Released for Sale in the US by Major Automakers
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
