'Smart Vehicles in a Smart World': Can Ford's New Strategy help it Fight Disruption?
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Case Code: BSTR573 Case Length: 16 Pages Period: 2014-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Ford Motor Company Industry: Automobile Countries: Americas Themes: Disruption, Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
"I get up every day feeling like time can be wasted here if we don't get moving. I feel a real sense of urgency," said James P. Hackett (Hackett), CEO of one of the largest automakers in the world, Ford Motor Company (Ford), while addressing investors at a briefing in New York in October 2017. Ford had been struggling since 2014 with consumer tastes changing, costs rising, and new competition offering more contemporary products. Moreover, the auto industry as a whole was facing waves of disruption with the advent of new technologies like electric and self-driving cars and the increasing popularity of ride-sharing. Faced with a dwindling market share and declining year-over-year vehicle sales, Ford not only had to improve its financial performance but also stay relevant in a fast-changing automotive landscape...
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