Can Jochen Zeitz Engineer a Turnaround at Harley-Davidson?

Case Code: BSTR635
Case Length: 19 Pages
Period: 2020-21
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization : Harley-Davidson
Industry : Automotive
Countries : United States
Themes: Business Level Strategies, Leadership and Change Management

Abstract Case Intro 1 Case Intro 2 Excerpts

About Harley Davidson

Harley was founded in 1903 by a group of four young men – William S. Harley (William S.) and the three Davidson brothers Arthur, Walter, and William A. After several prototypes they began producing bikes in 1905 and came up with five bikes, three of which were sold by the first Harley dealer, Carl H. Lang of Chicago . In 1906, they opened their first factory at Milwaukee. That year, the factory produced 50 motorcycles..

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